Market Research: McDonald’s Customers Aren’t Lovin’ Their Food Quality

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If their failed #McDstories twitter campaign wasn't proof enough, new reports comfirm that McDonald's aren't lovin' it—or at least, they're waking up to the fact that the fast food chain doesn't serve high-quality or healthy fare. Although global sales are still soaring, company insiders say that internal data shows that McDonald's consistently ranks lowest for quality perception as compared to rival fast food chains. To fix customers' worries over issues like mice in the hamburger buns and burgers made with the stuff of yoga mats, McDonald's says it plans to address issues like food quality, nutrition and sourcing. We hope they do. More »Post from: Blisstree
 
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