A recent study led by MedImpact Healthcare Systems, Inc., investigated a pilot Value-Based Benefit Design (VBBD) program to improve adherence to diabetes medications. The study found that a VBBD program that reduced copayments for diabetes medications by 36% reduced the number of non-adherent patients by 30%. The findings are significant because one of the most pressing challenges payors face today is patient medication non-adherence and the management of chronic illnesses... 
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