Natural Models Aren’t Just Good for Self-Esteem, They’re Good For Sales

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Vogue's recently decision to become "ambassadors for positive body image" sounds, for the most part, like an attempt to patch up their many missteps in the fight against terrible self-esteem and eating disorders. But according to an Elle Canada article by Ben Barry (owner of the Ben Barry Agency, a pro-women talent agency that uses diverse body types), it may also be a savvy business move. Because, despite the firmly-held beliefs of many advertisers, women actually buy more stuff when clothing is modeled on realistic, healthy, and "natural" models. More »Post from: Blisstree
 
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