Second Life: As pointless as 'a field marketing program in Iraq'

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It's taken corporate marketers, and the press that amplifies their fads, time. For six months, Valleywag has, usually alone, questioned the unthinking enthusiasm of execs for Second Life, the clunky virtual world. And the corporate marketers have, on the whole, continued to believe they can't miss out, that Linden Lab's jerky avatars somehow represents the future of cyberspace. No longer. Forbes runs through the corporations such as American Apparel and Starwood Hotels which have had "islands" for long enough to realize there are no customers present. Vindication, finally. The best quote, from Erik Hauser of Swivel Media, Wells Fargo's digital agency: "Going into Second Life now is the equivalent of running a field marketing program in Iraq."[IMG]http://feeds.gawker.com/~a/valleywag/full?i=9mK5NA[/IMG]


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