There used to be a brand of cigs in the UK called 'Death'.
They were in a black packet with a skull and crossbones on them.
When I was a teen, they were the ones that had the 'cool' factor. If the product is on the shelves, people will buy it.
There is one simple solution to the cigs problem. Ban them. Yeah, sure, there will still be the blackmarket option. But if you make them unavailable to otherwise law abiding people then the number of smokers would be cut by 90 odd percent.
It makes me laugh, the govt earns a vast fortune from smokers in the UK and then spends a few quid on a 'smoking is bad' advertising campaign and thinks it has the balance right. Of course, we reach for the pack at times of worry and stress, so when we're faced with a picture of a tumourous lung, we start sweating with fear. What's going to make us feel better? Ah yes, our trusty friend, the cigarette!
I'm guessing if you want to make a Treasury official spit his chips, tell him that smoking is being banned after the next queens speech. They love us smoking. How else can they afford to bail out failing banks, run the NHS or fund 'peacekeeping' missions all round the globe without us public spirited smokers propping up the economy?
If they were serious about 'public health' it would be banned, period. But smokers still vote in marginals and once you have a kid hooked on fags you have a strong chance you can count them as a revenue stream for the next few decades...