People who see the "glass as half empty" may be more willing to contribute to a common goal if they already identify with it, according to researchers from The University of Texas at Austin, University of Chicago and Sungkyunkwan University. According to the studies, individuals who already care a lot (highly identify) with a cause are more likely to financially support the cause if a solicitation is framed by how much is still needed (for example, "we still need $50,000 to reach our goal")...
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