What did you think of the 2010 Toyota Highlander commercial kid?

AeMeP

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The one where the little boy talks about how his family station wagon is "lame" and the Toyota Highlander is cool.

http://www.youtube.com/watch?v=x8EkBVEQMvg

My friends and I were talking about it the other day. They thought it was cute, but I thought the kid was really obnoxious. I know its marketing, but how is promoting bratty kids a good thing? Anyway, I was wondering what others thought of it.
 
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