Your average conversation down the pub on a Friday night could include topics such as 'the kids are driving me mad this week' or 'the litter in our street is out of control' and 'have you seen that change 4 life advert on TV?' - but the crucial research behind the topics rarely gets the same attention. Three events during the Economic and Social Research Council's (ESRC) Festival of Social Science (12-21 March) provides a fascinating insight into how social science research influences our everyday lives... 
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