I am looking for books and articles that cut to the chase and explain SPIN selling model for B2B sales in a useful and practical way.
Of course googling it will return a lot of results but I am really after books and articles that people have read and benefited from.
Any links will be appreciated
Of course googling it will return a lot of results but I am really after books and articles that people have read and benefited from.
Any links will be appreciated