What is your favorite brand, for anything? eg BMW, Neutrogena, Sony, Logitech,

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Nvidia, etc? I need to choose a good brand to follow throughout my advertising class. It needs to be a brand that's got enough advertisements, is established, and is something people tend to look up to. I'm thinking it should be one of those brands that are consistently good enough that you think of the brand as "Damn. They never screw up." or "Those are the best!" maybe even "They're always a notch above the rest."

Personally, I feel that way about Lexus, Neutrogena, Sony, Logitech, and nVidia. But it's supposed to be a brand that you are very comfortable speaking about - like why they excel over others. I don't think technology would be best then, and lots of people in my class are males so skin care/makeup brands are a bit harder too. What do you guys think? TY
 
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