to give a kiss on the cheek? So let's say there's a gathering (such as Thanksgiving) and a man meets a woman that he's friends with. Is it customary for the guy to give a kiss on the cheek?
If you think it might be interpreted wrong then it is not appropriate. It is not right or wrong, but it is wrong to do something when you don't know the outcome and don't know if you'll make someone uncomfortable. ***Unless you are creating culture, then you do it.