Keep in mind that you can not see the difference between 720P and 1080P in screen smaller than a 46". The only source for 1080P are the blu ray disc movies and some PS3 video games. Element is a bargain price tv and not very reliable. Between your two choice, the LG is a much better tv. Look at the tv screen from an angle and you will notice that most of them will lose video quality. The best one in the market is the Panasonic and the Samsung. Last year I was in the market for one and read all the customers review, I finally purchased a Panasonic 720P 37". Go online to Home Theater Magazine and read the reviews on tvs. You will notice that Panasonic has more tv being recommended than any manufacturer. They are also the most reliable in the market. Hope this will help you out.