why did they remove the naruto ultimate ninja storm from the marketplace?

Limited server space. With the rate of game publishings, particularly during the "summer" period (May through October), the number of games that come out jumps dramatically, and they have to move old titles off the marketplace.

To give you an idea of what game release rates are like, Gamestop has 3 pages alone just for Xbox 360 release titles from this month up to the end of October.
 
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