Why is Spongebob so popular?

Not only among kids, but for adults too. Why is this?
I never really watch the show...and i don't understand the obsession.
 
I have no idea, he is obnoxious. I had a friend who absolutely love him though and thought he was funny? I don't know.
 
I watch it because I think he's adorable. He's so optimistic all the time. And I love how Squidward's attitude completely contrasts that.
 
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