The idea that a modern man who is modest and metrosexual has features women find attractive appears to be a myth, according to a new study published in the peer-reviewed journal Psychology of Men and Masculinity. Researchers found that females see modesty and men's feminine side as a big turn-off. The authors wrote that adherence to masculine norms (being macho) and stereotypes had been linked to negative consequences for men. They wanted to determine whether it were really true that "liberating men from the bonds of traditional masculinity would be beneficial"...
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