Maybe by reducing the price significantly, it seems we have had to pay for it & apart from the price going down soon, we're the ones that paid the higher prices for this past year, I certainly didn't change my favourite drink (J.B. cans) because of it!
http://bigpondnews.com/articles/Politics/2009/03/19/Fielding_blames_govt_for_alcopop_failure_313439.html
http://bigpondnews.com/articles/Politics/2009/03/19/Fielding_blames_govt_for_alcopop_failure_313439.html