A growing number of mothers are forming social communities online.
At the recent SXSW Festival in the American city of Austin, Texas, one of the discussions centred on the surge in growth in "geek moms" - mothers who spend a large amount of time online.
Women clearly power a large segment of the technology market. In 2007 they spent $90 billion on gadgets, and influenced 61% of all consumer electronics purchases.
According to Ms Blecherman, "Moms are natural communicators, and they are taking that natural, savvy communication online and building communities," she said.
"Those powerful communities are influencing mums' purchasing decisions. So I thought this was a really important conversation to have."
She said that stuck at home with the children is something that many mothers had found led to feelings of loneliness - but that they were now able to find support and friendship online.
Often, these virtual networks then become friendships in the real world.
Well it's offical.....I'm a 'geek mum' lol
..Are YOU??
http://news.bbc.co.uk/1/hi/technology/7955207.stm
lol Haz...these boots could do serious damage to sensitive parts!!
Oporus lol.........oooh you dare devil you!!
At the recent SXSW Festival in the American city of Austin, Texas, one of the discussions centred on the surge in growth in "geek moms" - mothers who spend a large amount of time online.
Women clearly power a large segment of the technology market. In 2007 they spent $90 billion on gadgets, and influenced 61% of all consumer electronics purchases.
According to Ms Blecherman, "Moms are natural communicators, and they are taking that natural, savvy communication online and building communities," she said.
"Those powerful communities are influencing mums' purchasing decisions. So I thought this was a really important conversation to have."
She said that stuck at home with the children is something that many mothers had found led to feelings of loneliness - but that they were now able to find support and friendship online.
Often, these virtual networks then become friendships in the real world.
Well it's offical.....I'm a 'geek mum' lol
..Are YOU??
http://news.bbc.co.uk/1/hi/technology/7955207.stm
lol Haz...these boots could do serious damage to sensitive parts!!
Oporus lol.........oooh you dare devil you!!