Consumers In European Countries Appreciate Grain Healthiness In Diverse Ways

[tD33NAt]

Increasing the consumption of whole grain products and ensuring the successful introduction of functional cereal based foods requires an understanding of the views of consumers. The HEALTHGRAIN project of the European Union performed two consumer studies, each in four European countries, in order to study consumer expectations of healthy cereal foods, and assess the effect of claims and cues on consumer perception...

More...