Do I need a new Apple ID to develop iPhone/iPad apps?

Nigel

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I'm planning on writing some iPhone apps, and have an unpaid developer ID to get into the dev parts of the Apple website and download stuff like the Xcode suite and WWDC videos.

I'm at the stage where I want to pay my $99 to deploy apps to my phone, but the note on this page confuses me: http://developer.apple.com/programs/start/standard/create.php

"Note: If you intend to enroll in a paid Developer Program for business purposes, you may prefer to create a new Apple ID that is dedicated to your business transactions and used for accounting purposes with Apple. If your Apple ID is associated with an existing iTunes Connect account, please create a new Apple ID to avoid accounting and reporting issues."

Huh? Advice please - for example if I set up a new Apple ID will that cause problems with updating apps I've bought through iTunes? Will it mess up my current dev access? What is iTunes Connect and does it affect me?
 
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