Does Toys R Us have their own "private label" bike brand?

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monkeypug2000

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Yes in a sense. Toys R Us contracts several different manufacturers to make exclusive bicycles just for them. Although these can say the Manuf. names as "Huffy" etc. they do have the Toys R Us decals on these verifying these as exclusives.
 
I know that some of the main supplier like huffy make exclusive items for Toys R Us but they are still the Huffy brand. What I'm trying to understand is if they have their own brand. For instance, Wal-Mart and Academy have their own BRAND of bikes (Wal-Mart's is called NEXT, I can't remember what Academy's is called). These brands aren't carried anywhere else other than Wal-Mart or Academy. Since it has their "name" on it they tend to make sure the quality is good and they stand behind them much better than some of their other brands can be found everywhere. And, because they aren't paying more for the brand they tend to offer you MUCH more for your money. Just wondering if TRU or other retailers do this too.
 
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