How do I show an employer I am interested in their job vacancy? I'm a college...

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...student? I'm majoring in Communications, minoring in Marketing, and pursuing a PR certification.
I completed a one semester Business paid internship until December 2010. They had wanted a business student but hired me.

There's a business paid internship job opening. Like last semester's job, I would like to apply for this business job. They want a Marketing student. I know two females who work with the company, that's how I found out about the opening.

Should I call them tomorrow, show them my interest and ask them how to apply, or should I just send them my resume through the opening shown on their website? Should I write a cover letter?
 
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