I would say almost 50 - 50.
Its square and black with a qwerty text.
The square shape would make it girly, but the color makes up for it.
I would say it leans over to the girly side since I personally think the square shape makes it girly somehow...
But even if a boy had that phone he wouldnt be made fun of or anything.
All in all, yes it does look like a unisex phone.