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It's not unusual for companies to "sponsor" posts by bloggers--it's actually a pretty cool model for helping popular writers get paid, while allowing retailers to target their advertising in a really smart way. But McDonald's is going above an beyond the average sponsored post; in exchange for positive articles, the fast food giant is promising bloggers (many of them moms) gifts and parties. Apparently, leaving it to Twitter didn't help the company's newfound "grassroots" appearance. More »Post from: Blisstree