On the Taco Bell commercial how does the guy taking all the pennies pay

I ask myself the same question every time i see that commercial
 
where i am from the guy pays,and the lady is like sure this is only 89 cents,than he takes money from the take a penny jar
 
oregon. we dont pay state tax. like at taco bell i get burritos for 89 cents exactly.
 
I believe he lives in the same fantasy land where people really do enjoy Taco Bell for its food.
 
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