Select a company that you think has a good strategy for developing

[Lovely27]

relationships with its customers.? What are Wal-mart's strategy for developing relationships with its customers.
The critique should begin with a discussion of the programs that are currently in place.

At a minimum, consider policies for the following:
Handling customer complaints
Providing information about new or existing products
Placing orders
Receiving any other feedback from customers
Tracking an order
The analysis should discuss what is good about the policies and what needs to be improved.

The final section should include recommendations for improvements. Discuss how the company can build customer relationships and/or capture value from customers. Suggest strategies that are not already in use.

 

[curious]

Lovely,

Asking people to do your homework so early in the school year???

I hope you're putting some effort in on this yourself. And, I hope you're not a Biz Major or MBA candidate. That would be really sad to not invest any time if that's the case.

There are so many case studies on Wal-mart. Google them.

Geez.