Tips on how to advertise my fundraising activity on facebook?

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sim

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I'm doing a sponsored row from London to Birmingham (150km) in order to raise money for something called World Challenge.
I'm planning on advertising it to my friends (I have about 500) on Facebook.
Does anyone have any tips?
Should I make a page or an event?
What should I include in it's description?
Anything else I should know?
Thanks :)
 
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