'Breakfast' and 'The One Show' constantly plug forthcoming films, books, shows, music releases etc and whilst many are 'newsworthy' some smack of a blatant breach of the advertising code.
I think it is a news item if, say, a major star is in town, on the back of a new film - but they invariably hole up in a hotel and give interviews. The BBC 'presenters' go to them, as any 'reporter would, to an event.
Lesser mortals, including the desperate publicity seekers, will get up at 4-30 am to be collected at 5-30 am by a BBC paid-for car so as to arrive at the studios by 6 or 6-30 am for make-up and instruction/rehearsal of their 4 minute slot at 7-45'ish am - with slightly better known nonentities undergoing the same procedures an hour later.
Miss Gilliwig, off the music scene for 15 years and only vaguely remembered for 1 hit single, has now made a new CD and is anxious to remind a forgetful nation she's still about - and anxious to sell more CDs. NOT a news item to most.
Any regular viewer will know that such 'magazine' progs are riddled with Political Correctness and hide-bound with diversity and multiculturalism - everything 'balanced' (but weighted positively in favour of uno who.)
But then 'balance' is very difficult to achieve. The BBC are 'in competition' with ITV and have a duty to engage with Sun readers as much as with Telegraph, the (Sun's sister) Times and even 'outraged' Daily Mail readers - which is trying to square the circle , when it comes to 'entertainment'.
I'm sure the upper echelons of BBC 'Management' agree it would be far better to plug Dawkins' 'The Greatest Show on earth' rather than 'The Katie Price guide to successful relationships'.
But sadly........
Your point is nonetheless 100% valid. The Charter states inform, educate and entertain (I forget the actual order) - and it seems to me they've allowed the 'entertainment' bit to sink to the lowest common denominator - at the price of information and education. And blatant advertising SOILS it all the more, for a publicly funded institution.
Methinks the higher echelons have lost their way - and endanger one of our most treasured institutions. The nadir was reached when nonentity 'celebs' jumped through shapes successfully or were dunked in a pool of water.
Prime time Saturday evening viewing.
Good Grief. No better than watching a fading has-been trying to resurrect their 'career' on Big Brother or the Jungle thingummy. The BBC has a duty NOT to stoop so low. But their sense of balance seems to have been lost - and if they carry on like this, they'll lose their privileged income - to the glee and financial gain of Murdoch and other commercial moguls.