I was just woundering how they did advertisments, sale promitions, like for example do they get celebrities in their commercials or like what methods do they use?
im really interested please let me know thanks
BMW uses a marketing technique that targets the younger customer. They don't really use celebrity appearances, but they do evoke feelings of superiority and luxury. Much of this technique is to retrieve customers that will be a customer for life. Per an example, every lexus owner has an estimated worth of $600,000 over their lifetime. I can assume its very similar with the BMW, as they create a customer experience that is hard to forget.
They are not trying to sell you their product, they are trying to sell you their BMW lifestyle, which flaunts affluence and power. It appeals to the base wants of the human psyche to obtain power and be respected because of such.
BMW uses a marketing technique that targets the younger customer. They don't really use celebrity appearances, but they do evoke feelings of superiority and luxury. Much of this technique is to retrieve customers that will be a customer for life. Per an example, every lexus owner has an estimated worth of $600,000 over their lifetime. I can assume its very similar with the BMW, as they create a customer experience that is hard to forget.
They are not trying to sell you their product, they are trying to sell you their BMW lifestyle, which flaunts affluence and power. It appeals to the base wants of the human psyche to obtain power and be respected because of such.
BMW uses a marketing technique that targets the younger customer. They don't really use celebrity appearances, but they do evoke feelings of superiority and luxury. Much of this technique is to retrieve customers that will be a customer for life. Per an example, every lexus owner has an estimated worth of $600,000 over their lifetime. I can assume its very similar with the BMW, as they create a customer experience that is hard to forget.
They are not trying to sell you their product, they are trying to sell you their BMW lifestyle, which flaunts affluence and power. It appeals to the base wants of the human psyche to obtain power and be respected because of such.