Question about public relations in the literary world?

JR

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I was just wondering if a novelist has control of their own exposure if they become famous. Is it at all possible to be as reclusive as say J.D. Salinger or Harper Lee in this day and age? Can an author refuse to do book signings, conferences, or even have their picture taken for the back on their book? I personally am not a fan of exposed authors... it kind of takes away from the fantasy of their work.
 
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