Is it insights, or is it changing/adding/taking away from the Bible?
Revelation 22:18-19, If any man shall add unto these things, God shall add unto him the plagues that are written in this book: And if any man shall take away from the words of the book of this prophecy, God shall take away his part out of the book of life, and out of the holy city, and from the things which are written in this book.
In response to Christ never being addressed as HO ON, this is simply not true. We find this phrase used of Christ in Revelation 1:7-8:
"Look! He is coming with the clouds; every eye will see him, even those who pierced him; and on his account all the tribes of the earth will wail. So it is to be. Amen.
"` I am the Alpha and Omega', says the Lord God, `The Being (Greek- HO ON) who is and who was and who is to come, the ALMIGHTY (pantokrator)'."
Jesus Christ, the coming pierced One, identifies himself as both The Being (HO ON) and as the Almighty. The phrase "who is and who was" refers to the eternal nature of God:
"And the angels of the waters say, `You are just, O Holy One, who are and who were, for you have judged these things; because they shed the blood of saints and prophets, you have given them blood to drink. It is what they deserve!' And I heard the altar respond, `Yes, O Lord, the ALMIGHTY (pantokrator), your judgements are true and just!'" Rev. 16:5-7 NRSV
Hence, Jesus in Revelation 1:8 is claiming to be the eternal God.
Secondly, Jesus' I AM passages tie in with the Hebrew ANI HU references of Isaiah:
"Listen to me, O Jacob, and Israel, whom I called: I AM HE (Ani Hu); I am the First, and I am the Last." Isa. 48:12 NRSV
That the phrase I AM implies Deity is clearly seen in the following verses:
"Now then, listen, you wanton creature (i.e. Babylon), lounging in your security and saying to yourself, `I am (LXX- Ego Eimi), and there is none besides me..." Isa. 47:8 NIV (Cf. Isa. 47:10)
God rebukes Babylon for claiming to be the I AM, believing herself to be a God like Yahweh. Hence, I AM is used to denote absolute Deity and sovereignty, being used as a synonym for Yahweh.
Compare Yahweh's words with Jesus:
"Then Jesus, knowing all that was to happen to him, came forward and asked them, `Whom are you looking for?' They answered, `Jesus of Nazareth.' Jesus replied, `I AM HE'... When Jesus said to them, `I am he,' they stepped back and fell to ground." John 18:4-6 NRSV