KickChick,
The impression I get is that support for football (i.e. what you call 'soccer' in the USA) is very regionalised.
For example, where one of my mates lives near Boston, there is massive participation in football, originating mainly among the Italian, Portuguese, Brazilian, etc. communites, but spreading from there out into the wider community. All the kids play football at school. But the media coverage of the game hasn't caught up with it's actual popularity yet.
Whereas it seems that in places like the mid-west, it's all American sports like baseball and American Football, with very little interest in football.
Is that a fair assessment, would you say?