What's it called when a company sells a bundle deal at a higher price and than puts

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MitchD

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it on sale.........? Lets say, company ABC sells a bundle deal of Product X and Z together. X and Z add up to $500, but company ABC put's the bundle deal at $600 and than the sale price at $400 and says savings of $200. When in reality it's only $100 savings....

Is there a term for this?
 
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