I work in a library where DVDs are loaned out. Recently we've started lending Blu Rays. Do you know how difficult it is to sort DVD's from Blu Rays? They look the same, and unless you really look at the label, it's easy to get them in the wrong place. Then there are the people who return them very disappointed because they could not view the Blu Ray because....yep. Not a DVD. We're considering getting some stickers to help, but why did they make them the same color as DVDs? If you opened the box and saw a blue disc, you'd know it was most likely a Blu Ray and not a DVD. Yes, they DO make colored DVDs, some of the educational ones are colored. Some of the books on DVDs are colored. Even if there was just a stripe of color on it would help us and our patrons greatly!